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Featuring a dedicated website designed for high-end listings, distinctive marketing materials, attractive advertising , specialized training, and unique direct-marketing tools targeted at your customers and prospects, Distinctive Estates by Homes of Distinction gives you the competitive advantages you need to successfully build your book of luxury business
Real Estate Professionals Market Luxury Homes For real estate professionals, marketing luxury homes requires different strategies than selling more typical homes and properties. When trying to sell a million dollar home, and ad in the local Sunday newspaper is not the most effective approach to take.
How to Distinguish a Luxury Home The luxury home market is usually defined, depending on the local market, as the top 10% of homes listed by asking price or homes listed above $500,000. Something that makes luxury home sales different from others is that each property often requires its own marketing plan. Another difference is that the buyer is more likely to be from out-of-town or state, often more than 500 miles from the location of the property.
Luxury Property Market Another common challenge in selling luxury properties is that many of them are highly customized to the needs, wants and tastes of the current owners. Unusual and special features make a home unique but to many buyers, these homes would appear to require extensive renovating to make them more suitable for them.
Traditional Marketing for Luxury Property Placing ads in newspapers, local real estate guides, and running open houses is not the most practical approach to reach potential buyers of these homes. These tried and true techniques of selling homes often do not reach people genuinely interested in purchasing high-end luxury properties. Rather, they often attract people who are described as interior decorating tourists or just those curious about what's inside these stunning homes.
Reach Luxury Home Buyers on the Web The Internet has opened up better avenues for reaching buyers interested in luxury homes in markets across the country and around the globe. Listing a luxury home online can extend a real estate agent or broker's reach by hundreds or thousands of miles instantly.
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